AD Campaign: Volkswagen Announces #PinkBeetle

The #PinkBeetle first appeared at the 2015 New York Auto Show and featured fuchsia metallic paint with color-coordinated interiors.

Then following massive social media pressure, VW decided to launch  #PinkBeetle.

The #PinkBeetle is the first car ever to launch following a social media instigation and also the first factory-offered car to be named after Social Media hashtag.

Watch the launch that was promoted with an intensely colored video using metallic Fuchsia.

Post Author: Film & Design

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