The Internet was shaken & Stirred on Oct 07 2016 when people woke up and saw Pierce Brosnan aka James Bond staring at them with Pan Bahar’s tin-can in his hand in a full page ad published in a major national daily.
The ad campaign for the brand was created by DDB Mudra with ad copy that goes ‘Class never goes out of style – Pan Bahar. Pehchan Kamyabi Ki’
Sambit Mohanty, creative head, DDB Mudra Group (North), says about the ad on his FB page, “We, at DDB Mudra (North) are chuffed at having pulled off this coup! You may rave & rant, foam & froth…but there’s no denying this endorsement has changed the rules of the game. Who needs the dreary old Kapoors, Khans & Kumars when an international star is up for grabs? To hell with your self-righteousness! And to quote from our recent Adidas campaign, we’ll feel the love & use the hate. Because success, er Kamyaabi, is the child of audacity.”
Watch the Ad Campaign and let us know what you think!
Irespective of what people had to say, On oct 7th Pan Bahar was the most talked about Brand in the Country. #BrandWin